Marketing Manager (Health & Wellness Sector)

About the Role

Lead marketing for a mission-driven platform that’s changing how nutrition and functional medicine practitioners build successful practices. We’re looking for a Marketing Manager with deep connections in the health and wellness industry who can authentically communicate our value to practitioners and position Wellsum as the platform of choice for ambitious, growth-minded professionals.

What You’ll Do

Strategy & Campaign Development

• Develop and execute marketing strategies that resonate with nutrition and functional medicine practitioners
• Craft campaigns that highlight Wellsum’s unique value—”Your Brand, Your Way”—and our Manage, Engage, Grow approach
• Create compelling messaging that speaks to practitioner pain points: finding clients, building relationships, growing sustainably
• Position Wellsum as more than software—a complete ecosystem for practice success

Brand Awareness & Community Growth

• Drive brand awareness across the health and wellness community
• Build strategic partnerships with industry organisations, training providers, and wellness brands
• Develop relationships with influential practitioners, educators, and industry leaders
• Represent Wellsum at industry events, conferences, and networking opportunities

Content Strategy & Digital Presence

• Collaborate on content strategy that educates, inspires, and converts practitioners
• Oversee social media strategy and community engagement
• Manage email marketing campaigns that nurture leads and support existing users
• Create case studies, testimonials, and success stories that demonstrate real impact

Partnerships & Collaboration

• Identify and cultivate strategic partnerships that expand Wellsum’s reach
• Build relationships with complementary platforms, training bodies, and industry associations
• Develop co-marketing opportunities with aligned brands and organisations
• Leverage your industry network to open doors and create opportunities

Performance & Growth

• Track marketing performance and optimize campaigns based on data
• Manage marketing budget and allocate resources effectively
• Identify new channels and opportunities for practitioner acquisition
• Report on key metrics: brand awareness, lead generation, conversion, retention

Who You Are

Essential Qualifications

• Proven marketing experience in health, wellness, or B2B service sectors (3-5+ years)
• Strong existing network within the nutrition and functional medicine community
• Demonstrated success in building brand awareness and driving growth
• Experience with digital marketing: social media, email campaigns, content marketing, SEO
• Natural networker who builds authentic relationships easily

Ideal Qualities

• Deep understanding of the health and wellness industry landscape
• Authentic passion for supporting practitioners and advocating for the industry
• Strategic thinker who can also execute tactically
• Creative storyteller who understands what resonates with health professionals
• Data-informed but intuition-led in decision-making
• Comfortable working independently in a remote environment
• Experience with B2B SaaS or subscription-based business models (helpful but not required)

You’ll Thrive If You:

• Have existing relationships with nutritionists, training providers, or industry bodies
• Understand the challenges practitioners face in building their businesses
• Can translate product features into meaningful practitioner benefits
• Enjoy the blend of strategic planning and hands-on execution
• Are energised by building something meaningful in a mission-driven company
• Want to make a real impact on how practitioners grow successful practices

Why You’ll Love This Role

• Flexible hours that fit your life
• Fully remote—work from anywhere in the UK
• Shape marketing for a platform that genuinely helps practitioners succeed
• Work with a values-aligned team that cares deeply about the industry
• Direct impact on practitioner success and, by extension, community health
• Opportunity to become a recognised voice in the practitioner community
• Creative freedom to test, learn, and innovate

What Success Looks Like

• Growing brand awareness and recognition within the nutrition and functional medicine community
• Increasing practitioner acquisition and platform adoption
• Strong engagement across marketing channels and community touchpoints
• Strategic partnerships that expand reach and credibility
• Positive brand sentiment and word-of-mouth referrals
• Measurable impact on business growth and practitioner success

Remuneration: Competitive, dependent on experience and demonstrated industry connections